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1. Harvard business review on customer relationship management / HBR.

by [HBR.] | Harvard Business School. Press.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Harvard Business School Press, c2001Other title: Customer relationship management.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

2. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

by Hagel, John | Armstrong, Arthur.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285467 HJ] (1).

3. MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

by McGrath, Rita Gunther | MacMillan, Ian C 1940-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Harvard Business School Press, c2005Other title: Market busters | 40 strategic moves that drive exceptional business growth.Online access: Table of contents Availability: No items available

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